Here goes nothing I hope you enjoy!
Drama Trailer
https://www.youtube.com/watch?v=_JpFYNKJWBY&t=1s
Generation trailer
https://www.youtube.com/watch?v=-rH-eWl5fpY&t=1s
Social media
https://www.instagram.com/officaloceanfilm/
Poster
Here goes nothing I hope you enjoy!
Drama Trailer
https://www.youtube.com/watch?v=_JpFYNKJWBY&t=1s
Generation trailer
https://www.youtube.com/watch?v=-rH-eWl5fpY&t=1s
Social media
https://www.instagram.com/officaloceanfilm/
Poster
So, this is it. The last post before the official release of the production Ocean. The promo package. I want to start off by saying this experience was like no other. I really put in all the time and detail with this project and I genuinely put my heart and soul into it. I have really noticed a lot of growth in the way I produced this project compared to last years. I had so much fun filming a trailer about the one location that brings me happiness in the whole wide world.
Even though I am really proud of this project I will say there was some minor set backs here and there. Having to film a lot, with different types of beach shots sounded really stressful but ended up being a breeze. Only complications I really encountered was if I would be able to film on school grounds at my sisters college and that was not even a problem. I already finished the Critical Reflection and I discussed other factors that I could of done better such as representation. Other than that I really hope you enjoy this project. It was a great way to end my last one for Cambridge.
Casting 🏝⚓️☀️
So it was a no brainer that I would cast a family member just because it is a lot more convenient and it’s easier to convince them. With the description of my character I know I needed someone to full fill all requirements and I needed someone that can act. With last year having a little kid which was my cousin acting in my film, I realized that using kids was a lot harder than I thought. So, I knew that my character needed to have light eyes that resemble the ocean, I needed someone who is part of Generation Z who can relate to the audience, and I needed someone who can deliver the part. The first person I thought of was my sister because she has all three characteristics. She goes to a college that is next to the beach and I knew she could deliver the job perfectly. Since I am with her and she is family I know I can rely on her.
Location Scouting 🐠⛵️
So since we do live in Florida, there are many beautiful beaches that I was trying to see would fit the whole movie description. I wanted to go to a beach where the water was as blue as possible and I found out that the places I should go to where West Palm Beach, Dania beach, Naples, Ft. Lauderdale, and even a little bit of Jenson beach. All five locations have me the perfect image of the movie which helped me get all the amazing shots as well as the pictures included.
So this our last final post before the whole outlook of the project. I am so excited for everyone to see it! I hope you enjoy your weekend and stay tune for the film ~Ocean~ coming to a theatre near you!
Well well well, we meet again. 🌀
So as you can see with the title, I did run out of ideas with what to put on my blog. To be honest I am so glad I was able to have my teacher out a blog list ideas to help me on what to put in the blog. So I decided that I am going to talk about the obstacles that I came in with filming and with the production as a whole.
Problems with developing Ocean is a mermaid.
Filming Schedule
So since my sister is actually a college student, it was a lot harder and it gave me a little bit of pressure to film everything and have enough time to edit. Also because during the months of the project being assigned, I am an athlete and I had a lot of tournaments for my sport as well as it being third quarter it was a little overwhelming to get all my home work done. So I had to film during the month of March which actually thank God made things so much easier. So I had to kind of film everything with her in one weekend and I knew that I had to go all out for my last project. Another thing was I knew I couldn’t just film my sister I had to find a way to shoot Oceans mom ( my mom) being connected to the sea. I really think time management was put to the test for me because I ended up getting more shots than I thought I could get which helped and made the over all out come amazing.
This is the last part of the critical reflection! The time is finally here where we are officially done with the whole entire project. Next week I will complete the actual Critical Reflection essay and then my work here is done. So, let’s continue the last question!
How does your project represent social group issues
I would start off this question by talking about how I tried to represent the social group of teenagers. More specifically about Generation Z. I tried to represent them by having my sister play a character that she can relate to. A character who is 19 years old and is about to turn 20 years old. Who attends daily classes, has the pressure of having a bright future ahead of her.
Was it successful ? Was it something you were critical about ?
Being completely honest, no it is not something I was very critical about, I could have represented them in a much better, more efficient and effecting way. I focused more on the idea over all and story behind it then the actual representation of social groups. I could have included more daily tasks that the social groups would complete but I didn’t.
So, it is with great pleasure that I announce that I have launched the Instagram account, and am posting daily. I have looked at several examples to see what the best way to engage the audience and it’s a whole lot of behind the scenes and other fun things that come along with it. Now for the actual blog post.
Question #3: How does the stuff you create, create a sense of branding?
I would start off the question on what the brand even is. The brand is the Ocean. Everything about it, the way it’s calm, beautiful, and the way it really creates tranquility in ones life. I repeat this brand throughout the project multiple times. Another brand is living in the wonders of Earth.
I constantly promote the ocean, by having the colors of the water, the Ocean making it look more of the sea aesthetics. I don’t really engage the audience about anything else besides the water.
How does each component create the brand ?🐳
#1 : The trailers
The trailers, from the very beginning give the whole ocean vibe. It creates peace and the sound effects of the waves crashing on the sand. It also has the constant color scheme effect of blues and greens. Also with my protagonist, the name of her character, the color of her eyes, and the constant colors she wears are all blues in the trailer. Her major in the film is a marine biologist, and the story of her mother dying because of a ship wreck all intertwined with the ocean.
#2 : The Poster
The poster again, is a picture of Ocean walking along the water, wearing a blue dress with the font creating the essence of the water. The font white blending in with the background of the ocean. This constantly creates that not only the protagonist but the whole movie in general is about the water.
#3: Social Media
As well as the social media, picking Instagram, with the bio talking about the ocean, and all the posts creating that blue ocean theme. All the posts are about sea creatures, as well as Ocean (my sister ) actually enjoying everything that has to do with it. All the posts include behind the scene footage, mainly at the beach.
We are now going to answer the second question of the Critical Reflection! Here is a disclaimer, I am obviously going to put more information when it comes to the essay, but this all of this that I am going to put are just simple information that will help evolve my essay much more quicker. LETS GET INTO IT!
Question 2: How do the products engage with the audience
Yesterday in class, Mrs. Stoklosa went over the critical reflection questions that we are going to have to answer in our blog when the project is due. Oh before I continue, she was so generous that she extended the due date from April 12th to April 18th. Anyways, in order for me to write a very good essay for the rest of the project that is left, I am going to report how I am going to answer each question on a new blog post. When it comes to the actual essay I will obviously answer all the questions in one essay.
Question 1: How did your research inform your products and the way they use or challenge conventions!
There are four questions to this and to start off, Mrs. Stoklosa said that it is better to answer them in the order she told us to do it. This question is basically asking me about what genre I have, how did I research the genre, and the characteristics I included to embrace my genre.
First part
So, obviously my genre is Drama, and there are many reasons why I decided to pick Drama in the first place. I decided to do Drama, because ti is the easiest way for me to express an idea and I also picked it because it's usually the most viewed genre in film. That and action movies. So obviously there are films that I researched that would help me with this and the main one that inspired me was Soul Surfer. With that being said, I also did Drama last year because in my opinion it is also the easiest way to convey a story. One that has true meaning. So, I looked into the qualities of Soul Surfer was the element of her losing an arm and having to perform daily functions without her arm. I knew I don't have the budget to produce a detail like that so I started thinking even more. My sub genre of the film is fantasy, because of Ocean being a mermaid. So then I started looking at fantasy film that usually have that same element of drama qualities.
This is actually huge news because I have finished editing the trailers for my last ever Cambridge project. This is actually really sad but for the past two days I have been working harder than ever and I am really proud of both of them. I decided to go as my original plan and stick with Youtube free copy right music and you can tell that they are both two different trailers for two different genres. I do not want to give too much away but the second one is very relate able for the target audience. To celebrate the finishing of both trailers heres a sneak peak picture of the final clip in it.
So we have the name of the account, now we are going to have to put the bio, the profile picture, hash tags, and what pictures and videos we are going to have to include on this social media page.
BIO
With the many examples of the films I provided and what we can do to promote our movie I think the bio will most likely fall into something looking like this.
Okay, now I am serious when I say this but I am finished filming EVERYTHING for my second trailer! 👍
I know what you are probably thinking and you're right. I know I say in most blog posts that I am done filming but this time I really mean it. So a day ago I went to the beach and covered more B roll footage because you never know right. Okay well, before I continue with more news here are the last couple of shots I did for the second film.
Surprised? At this point, the movie and the trailer feels like it's my own life. As you know my fellow Cambridge readers, I am on Spring Break and being in Florida warm weather and everything I went to the beach again. At this point I practically live there. Anyways, I actually filmed today in a different location known as Dania beach. I decided to have an amazing idea for the second trailer. So I was looking at fonts and stuff but it occurred to me what if I make the title of the movie different. Instead of just inserting a font why don't I just write the title in the sand. So that is exactly what I did.
So I took my classmates ideas and I decided to find pictures in a store near me called Michaels. It’s a store full of arts and crafts and what I am going to do is, buy a profesional picture and make it seem like Ocean painted it so it looks legit. I would have my sister paint it but it’s not gonna turn out as good. Here are a couple of paintings I would like to buy.
These are some great ideas I would like to purchase.
How would I film this shot?
I would film it by having Ocean, painting it on the sunrise and have a paint brush and act like she is finishing the painting. It would most likely be an over the shoulder shot or a long shot to make it even more realistic. This will help a lot in my second trailer because it will give the audience new shots and not be sick and tired of the same repetitive ones.
What’s in store for next week?
I am going to start the social media, and start investigating what pairs I should do, what I should have in the bio, if I should have other people post the movie in order to really make it feel like an actual movie!!
GROUP MEETINGS ❤🌊☀️
Today the Group Meetings helped so much
So today we had group meetings in the sense of helping me with the ideas on what the poster should have. As well as what song I should use for the second movie. Another tip they gave me was another shot of Ocean dealing with her artistic side by painting a picture of the water to show her personally.
The song choice ! ☺
So since my target audience is thirteen and up, mainly 1998 kids through 2000s kids, they thought it was a good idea to have a throw back nostalgic song that will attract the kids even more. This is a really good idea because something that Generation Z kids really like is anything that reminds them of their child hood.
This song is very nostalgic which helps the idea that kids will 100% want to watch the film. As well as young adults who were born in that era.Okay so now I have had a lot more thinking and when I was filming this weekend, for the second trailer I thought it would be fun to explore and have a lot more different shots of Ocean. I filmed her a lot on the beach but now that I have a lot of shots of Ocean being in love with the ocean, I wanted to film Ocean in another element. In West Palm Beach, where my sister lives there is a Japanese Garden filled with the most amazing plants and it also shows how Ocean is one with nature, not just with the water but her surroundings. It shows her artistic side a lot more. Here are a couple of sneak peaks that will be included in the shots for my Gen Z trailer
So now we have to really get into the promotion of the film and find a good way to make asocial media page for the film. Now with a lot of research, since 2018 I found stats that helped me find the perfect social media platform that will help me get exposure to the film.
But first, a quick little update
Okay so I know in an earlier posts I said I will Film Ocean also known as my sister on March 20th. My sister and I had the spontaneous idea to just wake up early and go wake up and film. So this is actually a good thing because it gives me more time to go and edit and focus on the Social media page and making the movie poster amazing. So I already filmed Ocean on the beach with her dream. And today I filmed my sister doing daily college activities, and even had another spontaneous idea so that is really exciting!
What I filmed for the second trailer!
So, I am obviously going to use a couple of shots that I used for the Drama trailer in the second trailer. So in the second trailer I really wanted to focus on Ocean just being a regular girl and attending college, doing daily activities. I had another great idea to really get in depth with how Ocean is as a person and since Ocean is all about the arts, and connecting to nature, my sister and I went to a nearby Japanese garden that was absolutely beautiful. Here are all the shots that I filmed for the second trailer.
💭SHOTS I FILMED 💭
- Medium shots of Ocean walking in the garden
- Close up of Ocean smelling a flower
- Point of view shot of Ocean researching mermaids on campus
- Long shot of ocean reading her moms journal on a tree
- Another point of view shot of her studying her Bio
- Long shot of Ocean realizing she might be a mermaid
Here is another exclusive peak on most of the shots I filmed today
We are going through the schedule as planned and we started filming Ocean. Today we woke up very early in the morning and we woke up at 6am to see the Sunrise to get the full effect of Ocean's dream. This is a major thing. So in order to also catch the whole feeling on how Ocean is as a person, I decided to dress her up with a blue and white dress to represent the ocean. I also let Ocean have her natural wavy hair, with the pearl necklace that her mom gave her to show how much the Ocean is calling her. These are the shots that I filmed today.
- Close up of Oceans eyes
- Close up of the ocean
- Medium shot of a silhouette of Ocean looking at the beach
- Long shot of another sailboat sailing on the Ocean
- Long shot in slow motion of a bird flying across the ocean
- Medium shot of Ocean dancing
- Close up of Ocean touching the pearl necklace
Here is a sneak peak shot of Ocean!
Extra B roll footage .. just in case
So just in case I would have needed more footage I filmed a couple of things for the rest of the Drama film that I could also include.
- Close up of Ocean's feet touching the water
- Birds on the water
- Ocean running away from the water
- More close up shots of the water
- Filming her researching her moms journal
I GOT THE PICTURE FOR THE POSTER