The two trailers for the film Ocean, helps flourish the concept of magic and believing in the unknown. Through the use of three efficient products, Ocean reminds the audience to appreciate their surroundings, and the beauty of nature. To also bring out the inner child in them and reminisce how amazing it was to have so much faith in the mysteries of the world.
Ocean is a contemporary drama film, with the subgenre of fantasy. This film was inspired by multiple movies but the one that really stood out in my mind when creating this piece was Aquamarine by Elizabeth Allen. When forming this idea of what to fabricate I wanted to bring back the same happiness every Generation Z kid felt when observing films that had some sort of magic and fantasy. The research prior to officially having the concrete production, was searching other films Generation Z kids know about that made their heart content. Other films that were in consideration were Narnia, Harry Potter and the Sorcerer's Stone, and Nanny McPhee. The dominant trait of each of these films that intrigued me was the idea of believing in what is not humanly possible. All three movies contain this child like magic. Since the main genre is drama, I needed to incorporate that drama characteristic. Each film also contains a parent being dead. Which automatically opens up the film with a wave of sadness.
However, Ocean does not contain the target audience as all these films do. As well as not focusing on what the present generation can genuinely relate to. For example, when the film Narnia came out, the audience was still young and considered a throw back movie that holds a special place in the target audiences heart. At the time, the film came out in the year of 2008, when most of Gen Z were from the ages five to eight. Still having that mentality of believing in fantasy. While Ocean does not really have that factor anymore because Generation Z is a lot older and times have changed. Most kids at the moment are not focused on being in touch with their inner child. Generation Z focuses more on the illusion of having fun recklessly. Which comes to the second point of Ocean being completely the opposite of what Generation Z likes to do. Ocean is a down to earth person who enjoys being in the presences of creation. She takes pride in art, and being a helping hand to her ecosystem, and not focusing all her time on social media the way Gen z kids do. This change could be critical with the film.
When approaching the target audience it was a decision that would make or break the film. The target audience ranges from the ages thirteen to twenty one. There is no specific socioeconomic status they have to obtain. Its meant to be a film that brings you back in time where life was mich simpler and there was no worries about the future. The target audience are kids who have a passion for movies that remind them of their past, and those who can sit back and look at the exquisiteness of our oceans. Even though not all Gen z kids really put themselves in Ocean’s shoes, there are still features that help grasp the idea of Generation Z kids no longer believing in magic. Through out the trailer there are key moments mentioned where Ocean can’t and wont believe that she is a mystical creature due to it being the 21st century. This helps maintain the mindset that Gen Z kids no longer believe in any of those myths. All three products connect to the audience by having a protagonist now being the same age as them and having a daily life all students can relate too. A regular college student who has problems with her parents the same way many Generation Z kids do in real life. Many kids fight and do not have strong connection with relatives, which is also shown in the trailer with Ocean’s father not being present in her life.
The captivating and alluring ocean essence is the over all brand that is created with all three products. The constant tones of blues used in all three products create the constant image of the sea. Starting with the poster, the font created was researched to give the feeling of reminding people of the Ocean. The white font blending in with the blue sky and the water gives that beach tenderness. The photograph used is Ocean walking across the water with a blue flowy beach dress. Moving forward with the trailers the coloring and the natural lighting makes it more realistic what outside looks like. Along with the sound effect, through out the trailers are all waves crashing on the shore, and the music that gives a tropical ocean sensation. The ocean is constantly being filmed and represented along with the animals that belong to this beauty. Ocean herself is costumed with ocean tones, and her eyes give the over all meaning of the water. Her blue eyes also foreshadowing the representation of the Ocean being the over all message. The social media page is all about behind the scenes of only locations that have the ocean and other places that include ocean creatures. Again the social media page is only shown beach features like sea shells, fishes, and Ocean being the typical beach girl.
Representing social groups was not something I really had in mind. It is definitely a weak spot in the production as a whole. There are no social problems associated with the film. No current events that acknowledge what is going on in society right now. The only representation really was Generation Z going to school and being overwhelmed with family issues. The project was more successful with bringing back old memories and creating pureness with the target audience. To make theme remember what it's like again to believe in the impossible.
No comments:
Post a Comment