💛Question #2: How Does Your Product Engage With Audiences And How Would It Be Distributed As A Real Media Text ?💛
My Aice media studies teacher told me the first thing we should do for the first question, with talking about our Target Audience. So this is exactly what I will start to answer my second question.
⇝Target Audience ⇜
My target audience is from the ages of thirteen to twenty five. To really get a young audience because in the Drama genre it is known that about 89% of the viewers is female. Which is why I described in my last blog post that females is who we are targeting the most because of the fact that in the industry, females view it way more than males do. Ugh girls are so sensitive it is like they want to cry. Anyways....... Teenagers and social media use is increasing, the main reasons teenagers regularly use social media include: talking to friends. joining in on group conversations. learning about current events and staying up to date with online content. Our Target audience is essentially in technical terms "teenagers" It is an important part of socialising and connection in the modern world. According to many resources teenagers and social media use is increasing, the main reasons teenagers regularly use social media is for them to be connected not just to themselves but the world in general. We picked the genre Drama because in the industry it is said that Drama and Action are the most viewed now in the 21st century specially for our target audience. Our Target Audience is always on their phone and constantly view things that are emotional towards them. Latest research says that over 60% of our target audience view things that bring them an awe. Over a 191 million users that are within our range of Target Audience use their smart phone to be on apps.
Production Choices, Content and how it engages with my Target Audience
We knew from the start that we really wanted to engage our target audience with a deeper meaning in every way possible. As teenagers, there are always ups and downs in their life. The more downs and problems teenagers usually have is family issues, that include their parents involved. In our production it was necessary to include the real meaning of a struggling relationship between a father and a daughter. Since our target audience revolves around social media we wanted to give awareness to what might affect them the most. Social Media is often an escape from reality for our target audience to distract themselves with family issues. We want our target audience to realize that no matter what family is always there, and its not going to be perfect. This production will connect our target audiences to a sense of relationships between them and their parents. We chose father and daughter because we wanted the view of the male and female. The issue is kids generally describe their moms as more positive and less reactive. Kids generally feel they get in more trouble with their dads. Because kids have more contact with their moms, they know their moms better and rely on them for support. We wanted to show that tough relationship as well as the poor innocent little girl loosing her mom all in one as well. To make our audience really be cautious and understand that they are not the only ones dealing with parent issues. As well as parents who deal with a type of addiction, and in this case which is one that is most common is alcohol. We want the audience to take this in a very serious matter in order to really relate to the movie. Teens usually start to rebel at a young age when they don't have a good connection with their parents which cause them to have bad choices and end sometimes in a wrong path. Which is why we made it PG-13 since we want our younger audience to view that keeping a stable relationship between a kid and a parent is not always easy, and to not take the parents that are living for granted.
How Do I plan to make my film available to the audience?
I would start making my film local and start providing it to local film festivals, such as Hollywood International Film Festival, Key West Film Festival, and International Peace and Film Festival. Start off small then go on to bigger platforms such as Youtube, that can reach an even bigger audience. As well as create a website and have my film put on there too.
💟Question #3: How Did Your Production Skills develop through out this project
I am going to begin talking about how my process evolved through out my production because that is the best way I can start this project. My process in the beginning was very bad actually. At first I had no idea what I was doing and was really scared about what to do for this production. As the time went by I actually started developing an idea that my teacher really helped me out on. She said to chose an idea that in a way relates to you. That is exactly what I thought about. In the beginning , after that I start enrolling the idea way more in depth. I knew exactly the purpose of the production to who I wanted to use as my actors. I started becoming more organized started finding out the mis-en-scene to use, to where the setting of the production was going to place. I began doing a story board, and even before i started doing photo shoots to have more ideas on how to advance my production. Every week I had progressed tremendously but capturing every little detail I needed to make this a great success. Even though I had my ideas and I had exactly every tool I needed in order to deliver the message across, it was not an easy process. It evolved a lot because my partner and I had to think of many solutions to fix little problems here and there. I started deciding on the props to use in order to make this a great success. It started as this tiny idea with not so much thought, to this rand introduction that will capture the attention of my target audience.
How I began with Research and Planning
I first started by researching genre. What Genre I wanted to do and which really captures the essence of Cinema in this very moment. I wanted a genre that was popular enough for my audience to go and watch the film. As I started researching I found out that the top two in this very moment were action and drama. I then went to do research on the target Audience, by looking at statistics on which gender and what age group viewed Genre the most.After many resources that I found, it looked like the most who viewed the Genre Drama was females. Since I already had my idea on the film i knew what age division I wanted which would be thirteen to twenty five. But I needed to find a specific reason on why I chose these ages. So I did even more research to see what my target audience was most interested in seeing in Drama films. What certain qualities or attributes would make them engage in my film. After even more researching I found out that this age division relies on looking at Drama films with family relationships, usually involving parents. Then I started doing even more research on my how characters should look like and act. I discovered that the audience usually has a soft spot for kids involved. Especially little girls. To get the full reaction I wanted, I then did research on how my little girl should look like to capture the essence of innocence and purity. I looked at many movie examples that would relate to my idea and found out that each little girl in every film had something in common. Either the little girls had light hair, and light eyes, or dark hair and light eyes. Thats the route I wanted to go to. I also did research on how the father should look like, to get the drama feeling. I also did research on why I should have a parent with addiction, and found a lot of information on that. I started planning by meeting up with the cast and doing photo shoots with them Seeing what works and what does not. Then I started doing the story board, and making the script. As well as looking up the costumes, buying the necessary cloths in order for the little girl to fit the look. I then looked at props and came up with the idea of the scrap book.
My Approach to the production ❤
My approach to this production was very simple. To get the message across about how sometimes family relationships are not always easy to keep them stable and healthy. My approach also involved me getting ready to deal with many failures but to keep trying again and again until I found a solution. My approach involved a lot of organization and discipline, especially because this is a huge step not just for my curriculum but my life in general. There were many changes to the production. More to because the virus COVID-19 ruined a lot of things and in which postponed many MANY and I mean many things about the project. In the beginning we had a schedule on what to do and how to end the project on a good note. We were to be done with filming by the very beginning of March and edit by March tenth which would has left us with starting our CCR by March 16th. Giving us a lot of time to then end up fixing any last minute mistakes we would have. We unfortunately could not get that done because the virus was getting so bad that we all had to stay in quarantine and could not even get out of the house for a second. Which we had to postpone filming to the very end and we just finished. Now we are going through the CCR thanking God being completely honest to extend the due date giving us even more time until April 12th. So yeah the whole filming situation was a huge struggle. I also could not be physically there with my partner and be together to edit and talk about anything we wanted to fix so that was a struggle too. But yet again thank God for technology that is provided to us. We adapted to the sudden changes of constantly having to film later than expected but we got the job done by diving the filming. In the sense of Ana having to guide me through face time while I was filming seeing if she agreed with all the shots and the costuming. It was very frustrating but a great learning experience.
REFLECTION😅
In the beginning I started with the idea that was small but eventually got way bigger than expected. I started off being really stressed and nervous because this was a huge change for me. I actually felt like a real director making a whole movie with the time limit of only having a month to do it for. I started having really little hope, and being scared that I would mess up a lot and have to change my idea over and over again, because I would second guess myself and not think the idea would be good enough to introduce out in the world. I started by having little ideas here and there, that then came into this full on story that seemed to work perfectly fine. I started alone working on this project and in about the second week when the project was introduced, I had the great opportunity to work with my senior partner one last time. At the end I am more confident in my choices and I have hope to not give up, that can life can throw anything it wants to me and I will not be afraid, I will handle the situation like a big girl and solve it like the adult that I am. As chessy as it sounds in the beginning I felt like a little kid but came out growing to be an adult. This is a whole process that I did not think I was gonna do well in the beginning. I think I grew out of this and now because of this will be ready for any other challenge that is thrown at me . A project that really helped me with this one was the Music Campaign as it prepared me to be organized and start from scratch. I had to create an artist from scratch with the genre, the song, target audience, etc. It really prepared me to always have second options just in case the first one does not work out. It helped me with time management and to not procrastinate. From the marketing campaign to even making a hole music video. That project prepared me to think outside the box and have this new production my portfolio project a lot easier.
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