3/12/20

I cant believe I forgot to talk about our....TARGET AUDIENCE

Our Age Range 

Our age range is between the ages from thirteen to twenty five. We wanted to make it this way because in our film we will have some explicit language that we do not want our younger audience in the industry to be exposed to. We started it from thirteen because that is when usually kids start to be more aware of their surroundings and can handle things like death, cussing and other events a little more seriously. We stopped at the age of twenty five because we notice that in drama films over the years, older audiences from the age thirty and up tend to lean to other different types of genres. We want to expose to our pre mature and mature audience to our film that shows the relationship between the father and the daughter. In the age range we chose, the audience is still attached to their parents as they are starting to grow up and experience the world by themselves. As in the older audience knows how to live on their own, and do not  rely on the connection they have with their parents as much. 

Soo.. Female or Male ?

We are actually leaning more into female then male obviously. The reason why is because since, the relationship is between a father and a daughter, a male can not really relate to the film. We also are leaning into more female because, females tend to watch a lot of drama films more then males do. In a recent study it has been seen that over eighty nine percent of females watch drama more than any other genre. While over ninety percent of males watch action. The female target audience will have a more connection to the movie because the relationships between a father and daughter, is way different from the relationship between a father and a son. 


How did we pick our target audience ?

Picking our target audience was not an easy task, I can tell you that. In order to pick our target audience, Ana and I really had to dig deep and have the whole production figured out, with the purpose to chose the right target audience. Since our movie has a deep ending with a positive outcome we decided to start our age range young. Then when we decided to put more emphasis and add cussing, and talks about death, with aggression and abusiveness involved we decided to make it PG13. We want to expose our younger audience to what some families have to go through, but with a positive outcome. We decided on ending it at the age of twenty five because of the reasoning that the older audience will not be intrigues as much. 

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